The Treat Kitchen

From its Nottingham headquarters, The Treat Kitchen distributes confectionery around the world, providing customers with sweet moments they’ll never forget. The team required a wealth of digital support with the goal of targeting buyers, driving sales, increasing engagement and building brand awareness. Following the production of an animated brand video, we were commissioned to manage targeted PPC campaigns across The Treat Kitchen’s online portal with Sainsbury’s.

We launched our partnership with the Treat Kitchen with a bespoke brand strategy workshop, with the aim of establishing audience goals and motivations before defining the campaign’s objectives.

Our digital marketers defined an ad strategy for the Sainsbury’s portal, with the Treat Kitchen named as one of the supermarket chain’s Future brands. We curated ad content and defined keyword and bid strategies in order to place the brand’s products in front of the right people based on relevant search terms and similar products. Throughout the lifetime of our 6-month campaign, we achieved 5.2m ad impressions and over 400% ROAS.