PTP Training
Google Ads campaign and delivery
campaign
THE
BRIEF
Respected for its growing portfolio of dedicated business courses, including financial planning, sales and personal development, PTP is a leading UK training provider partnering with over 40% of FTSE 100 companies. In order to increase the volume and value of sales, the business appointed us as its PPC agency – responsible for managing, reporting and optimising results-driven Google Ad campaigns.
THE
SOLUTION
In order to build targeted PPC campaigns that are served to the right audiences, we first defined PTP’s personas before curating a bank of keywords. We then outlined clear ad groups targeting the priority courses in line with PTP’s business objectives before creating content based on user search intent.
The results of the campaign were significant. Through conversion tracking, monthly reports, recommendations and optimisations, we maximised PTP’s ROI with an average cost-per-click of £0.17, a conversion value of 3,750, a 72.3% increase in conversions and a 65.3% increase in web traffic, all within the first two months of the campaign.
increase in conversions in the first two months
increase in web traffic in the first two months
average cost per click in the first two months
conversion value in the first two months
Maximising PTP’s return on investment across its range of dedicated business training courses through targeted PPC campaigns
“The Dairy Agency have been managing my Google pay per click for over a year now and it has been an excellent experience. They have managed to get me tremendous results at a fraction of the cost per click when we manage these campaigns in-house. They are friendly and responsive. I would highly recommend!”
Marc
Managing Director
