Bilborough College
Visual communications
campaign
THE
BRIEF
From the start, it was identified that Bilborough’s current materials did not adequately reflect the outstanding quality and vibrancy of the college, its facilities and teaching. The college therefore commissioned our team to improve its visual communications based on our experience with enhancing brand equity.
THE
SOLUTION
First, we designed and delivered a consistent, colourful house-style suitable for a range of marketing materials. This included print ads, pop-up stands and informative leaflets. When combined, these tactics generated the required levels of brand awareness to attract young people to sign up and attend the college.
Our brand strategists also supported the college’s Director of Marketing with setting the institution’s annual marketing strategy – introducing tactics that would ensure Bilborough College was noticed and talked about for all the right reasons. Our campaign culminated in the creation of a short, highly-stylised video, which was edited from existing footage and played at Nottingham’s Splendour Festival.
Setting a defined brand strategy designed to increase student enrolment year-on-year
“Our first impression of The Dairy was that we had found a marketing partner with an uncanny ability to understand the very essence of what Bilborough Sixth Form College is about. We may not have a big marketing department but behind the scenes we now have the support of a talented team of enthusiastic and friendly professionals who really care about helping us deliver our marketing strategy, on time and on budget.”
Helen Dennis
Director of Marketing and Information
