This is where our digital discovery workshops come into play. Through this half day workshop, we will get you thinking by asking the right questions, in order to help you understand your audiences, pain points, goals and objectives. From this, you can better define your digital strategy based on cold, hard facts.
10:00am – 1:30pm
2 members of the agency team and up to 3 members of the client team.
Client Takeaways: Our Digital Discovery workshop will address a range of important topics relating to your target audience(s).
This includes answering important questions such as; What are personas? What is our key customer segment? Who are our personas? What are the typical behaviours of those different segments? Which digital channels do they use?
Through a process called persona immersion, this workshop will allow you to outline your key customer segment and your core personas in order to truly understand how you can better target people through digital marketing.
Following the workshop, our team will compile a full report containing a summary of their key customer segment(s), their persona(s), key recommendations going forward and how The Dairy could support with implementing those recommendations in the future.