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Nottingham Trent University

"Monsters"
Employability Campaign

What We Did
  • Creative Concept

  • Illustration

  • Design

  • Copywriting

The Brief

We were tasked with creating a new campaign for the NTU Employability Team to help students get ready for the world of work by taking them on a learning journey to overcome hurdles and become a more confident and well-rounded person.

The Solution

For less confident students, the route to a rewarding career is littered with lots of scary things. We created our own friendly student monster and a series of scarier monsters that represented all the barriers that are out there.


The first round of collateral brought into play our in-house skills of creative thinking, design, original illustration, artworking and copywriting - appearing at a student careers fair - with very positive feedback. We had 7’ cut out monsters, pull up banners, hand out postcards and other collateral produced for the fair - making for a truly monstrous campaign!

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"It was a pleasure to work with The Dairy on our Employability Campaign. The brief was challenging and we were up against some very tight deadlines - but The Dairy really delivered and the team were reliable and fun to work with throughout every stage of the project."

Kayleigh Hunt, Marketing Executive at NTU