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Nottingham City Transport

Guide Dog

What We Did
  • Video

  • Copywriting

  • PR

The Brief

Nottingham City Transport (NCT) has been working in partnership with Guide Dogs for many years, and were looking to showcase their ongoing work to improve public transport for people who are blind or partially-sighted.

The Solution

With many years of video production experience, we have been able to create a vast portfolio of videos for our clients, including several animal-themed videos for NCT over our 15 year relationship. 

Starring guide dog Hudson and Bassett Max, the video was not only a great pleasure to work on, but it also supports a great cause; to make traveling by bus easier for people who are blind or partially-sighted.

The video was rolled out by NCT and received excellent feedback.

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Watch the
guide dog video

“Quite simply, working with The Dairy team makes my day-to-day role easier. They have the highest level of marketing knowledge and expertise, they know and understand our business, they have unique and creative ideas and we trust their opinion and advice completely. The Dairy played a big part in helping us win the UK Bus Operator of the Year Award in 2012 and 2014 - even drafting the entry that won the ‘Bus Driver of the Year’ award for our driver Les Roome. 

“Working with The Dairy is straightforward and enjoyable - what more can you ask for in a marketing partner?”

Anthony Carver-Smith, Marketing Manager