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Notts County Football Club

Family Stand


What We Did
  • Creative concept

  • Illustration

  • Design

  • Copywriting

The Brief

Notts County Football Club was looking to work with a creative agency to help transform its Haydn Green Family Stand to make it an exciting place for families on a match day.

The Solution

The concourse beneath the stand was divided into four coloured zones. Within each zone, we created bespoke, hand crafted illustrations which would depict key people and moments from the club’s history.

One wall was dedicated to an A-Z of the club, while the opposite wall contained eight ‘snapshot’ images - telling key moments and stories relating to the club. Outside, we created a ‘Welcome to Meadow Lane’ design, an interactive height measuring wall, and a ‘Welcome to the Family Stand’ design with Mr and Mrs Magpie.

The finished artwork was officially unveiled at a special family event during a league game against Accrington Stanley!

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“It’s been a great experience working with the team at The Dairy on our new look Family Stand. When I appealed for design agencies to come and pitch to us, The Dairy came out on top. They’ve been incredible to work with and we are extremely proud of the end result.”

Sarah Gooding, Marketing and Fan Engagement Executive