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Camloc Motion Control

Marketing Planning Case Study

Since 2012, The Dairy has worked with Leicester-based Camloc Motion Control on its Marketing Planning and strategic approach.


A manufacturer of gas springs, dampers, brackets and end fittings, Camloc Motion Control required a marketing partner to formulate an approach to its strategy and tactics in order to work within a set marketing budget and achieve key aims for the business.

Every year, we construct a 12-month marketing action plan for Camloc, taking into account all the needs for the year ahead. This includes product launches, photography, email marketing, social media, PR, digital, design for print and web.

A long-term, strategic approach better-equips Camloc for the coming year’s activity so that the business can act accordingly, as well as allowing The Dairy to manage the activity on a day-to-day basis and work on projects ahead of the required implementation date.

  • “The Dairy offer a highly professional service in a very friendly manner. The team provide first class creative ideas, on brief, on budget and on time - even with the last minute ‘surprise projects’ that pop up from time-to-time. They provide support during the planning, creative and implementation stages of campaigns, but also with result monitoring, feedback and post-campaign reports. We get real value from The Dairy and an excellent ROI on what is a limited marketing budget.”
    Andy Hubbard, Director, Camloc Motion Control