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Bierkeller Entertainment Complex

Launch Night

What We Did
  • PR

  • VIP Guest list curation

  • Event front of house

The Brief

Bierkeller Entertainment Complex is a national chain of venues - each consisting of three separate entities - the Bavarian-themed Bierkeller, Around the World Bar and the Shooters Sports Bar.

We pitched to the Bierkeller team in early 2017. The team was looking for a PR agency to promote the launch of its new Nottingham Bierkeller in March of the same year through successful PR and the coordination of a VIP launch-night guestlist.

The Solution

We set about drafting a series of press releases to promote each aspect of the new Nottingham Bierkeller Entertainment Complex. As well as promoting the venue as a whole, we needed to promote the Bierkeller, Around the World Bar and Shooters Sports Bar elements separately, in order to engage with the variety of audiences that would hopefully engage with the venue post-launch. This meant contacting all local press and building momentum behind the impending launch in order to generate as much ‘noise’ as possible.

Alongside the PR, we were responsible for generating a guest list for the VIP launch night. It wasn’t until we started pulling our list together that we realised just how well connected we actually were in Midlands! The list included plenty of influential local business people, sports clubs, friends and family, local press and media and, a few celebrities! We had an allocation of 1,100 tickets for the VIP night, and we successfully handed out all of these tickets through a mix of personal invitations and competition giveaways.

The night was a huge success and was labeled as one of the most successful venue launches the chain had ever had!

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“We received excellent feedback from everyone involved in the launch night. It was a brilliant event - one of the best launches we have ever had!

Isaac Mayne, Head of Marketing and Promotions at Bierkeller Entertainment Complex