Why Having A Brand Is So Important For A Business
No matter how big or small your business is, having a brand is so important. A brand is how your customers recognise who you are and sets you apart from your competitors. It encompasses everything that your business stands for, how customers feel and their expectations.
Think about big, well known brands – which one does your mind immediately go to when you think about cars, or a new mobile phone for instance. You’ll have one brand that springs to mind for almost every product on the market.
What is branding
Branding incorporates a variety of aspects and you can’t always see them – a brand is invisible and brand goodwill is what can drive the value of the entire business higher. Investing in a brand is a fundamental part of business development and strategy.
Branding also incorporates business culture, values and ethos. We recommend you have a strong and consistent branding throughout the entire business including your logo, website, literature, social media and premises – if you have them.
Another large aspect of branding is now digital, especially as content is mostly consumed digitally with a huge increase in social media and internet usage, so online presence is vital for any brand. The power of social media is vast and one incriminating post can damage a brand within seconds of it being shared on the internet so brand’s need to protect themselves as well.
Developing your brand
This is why developing your brand is so important right from the word go – as you start to build your business, your brand needs to be ready to showcase to your consumers so they know who you are and what you stand for straight away.
As a result you make and boost sales, increase and expand your customer base and ensure customers come back to you again – which all helps to drive your business to success.
Think about what your customers want from you and what they like about your business. By making your brand a representation of your business, you are promising your customers the right message from the beginning. It sets the platform for growth, future business and consistency.
Changing your brand
That’s not to say that change can never happen, sometimes a rebrand of a business can work wonders, especially if the brand has become a little tired. Such re-branding needs to be conducted with careful thought and research, taking into account what your customers like and want and by considering their tastes and needs.
How we can help you
If you’re a small business and need help creating your brand, or you’re a business thinking about making a change to your brand, get in touch with us today to discuss how we can help!