What we can learn from Beyoncé about Branding
We can never place enough emphasis on how important it is to get your branding right and to take the right actions around your brand. Keep reading as Laura looks at music and style icon Beyoncé – drawing comparisons to lessons we can learn from her in order to make our brands as impactful as they can possibly be.
Whether you’re a Beyoncé fan or not, you can’t dispute the fact that from a branding perspective, Beyoncé is killing it!
Her loyal fans will pay the earth to watch her concerts, wait for hours in crowds to merely catch a glimpse of her at a show premier and even follow her instagram accounts religiously just to get their fix of Beyoncé news.
Beyoncé has built a brand that is iconic, timeless and in some cases, envied. With so much noise from advertisers and your competitors, building a strong brand for your business is more important than ever. So what can we learn from Beyoncé about branding?
At every opportunity give it your all
Who has ever been to a Beyoncé concert and left disappointed? Nobody. Why? Because Beyoncé knows how to put on a show!
She gives it her all and doesn’t hold back! This is the same for your efforts when it comes to branding your company. Any form of branding isn’t going to be an overnight success and we’d be kidding if we told you otherwise. It will take a while to establish brand recognition but don’t ever be disheartened, give it your all and your hard work will certainly pay off.
Show your personality
Beyoncé always injects her personality into everything she does. Whether it’s her concerts, song lyrics or her latest clothing line, it always alludes to her personality.
The same goes for your branding. You should bear this in mind when creating a brand identity for your business and never be afraid to showcase and exuberate your brand personality. This is what makes your business unique and sets you apart from your competitors, so flaunt it! Just like Beyoncé would do!
Stand by your core values
Beyoncé is a firm believer of standing up for her values. She often shares her values during her concerts or has taken to Twitter to share these with her followers.
She stands by these core values and the same should go for your branding. Your branding should always showcase your core values.Your values are what you stand for and you should infuse them into every aspect of your business.
Know your Audience
One of the main reasons Beyoncé is so successful is she understands her audience and adapts her methods to fit the desired audience. Your branding too must take into account your audience.
Identifying your audience is the first step in building a strong brand. Who does your brand aspire to target and persuade? By taking the time to understand your audience, you can create a brand that will resonate with your audience from the outset.
Surround yourself with the right team
Beyoncé couldn’t pull off her fantastic shows or even be the brand that is Beyoncé without her epic entourage. Her team believes in her and her values. Wherever Beyoncé goes, her entourage is there to support and provide assistance.
The same goes for your business and the promotion of its brand. Surround yourself with the right workforce that actively promote your brand. It is so important to have a team that believes in your brand and actively advertises your brand, after all they are the face of your business.
Show gratitude to your fans
Where would Beyoncé be without her fans? Beyoncé is regularly snapped expressing appreciation for all her fans across the globe.
The same goes for your business. Where would your business be without its clients? Show your gratitude and it won’t go unnoticed, in fact it will always be well received. This act of kindness is always good for any brand.
Sometimes you have to dust yourself off and try again
On some occasions, things don’t go to plan and Beyoncé isn’t exempt from this. Beyoncé has had her fair share of things going wrong, but this doesn’t stop her greatness!
It’s a given, there are going to be hiccups when it comes to promoting your brand. Someone might leave a bad review or a negative comment but unfortunately these things happen. What’s important is learning from it, not be disheartened and get back on promoting more positive brand awareness!
Now it’s time to make lemonade…
With so many communication channels combined with such a complex customer journey, it is more important than ever to promote your brand to create brand awareness.
Get your brand right and the rest will follow and if you are ever in doubt or need some inspiration, think “what would Beyoncé do?”