Our team has completed branding projects for a wide range of businesses over the years. Sometimes it’s a startup in need of a new identity, other times it’s an established brand looking for an evolution or revolution of its current identity. The principles of branding apply to any industry – so our tried and tested method has been designed to adapt to any sector or brand.
We always recommend beginning with our popular brand planning workshop. This day away from emails and phones in a neutral venue brings together 3 from our team and the same number from the client team. By working together and asking the right questions, we begin to understand where the brand is now and where it needs to go. We cover all of the branding fundamentals including brand archetypes, messaging, values and propositions. After the day, we digest our notes and come back with a detailed report which summarises the findings. This report then provides the creative brief for the subsequent branding work.