Over the years, our team has completed many successful rebrand projects for clients across a range of industries including leisure, retail and construction. In most cases, we complete one of our popular brand planning workshops – a day away from emails and phones in a quiet room with 3 from our team and the same number from the client team. This day-long session allows us to get under the skin of the brand, whether it’s a start-up or an established name in need of a refresh. We cover all of the fundamentals such as brand archetypes, messaging, brand values and proposition with a detailed report produced at the end for both teams to work from.
Long-term, the key to success is detailed planning and a marketing strategy covering all the key tactics for the brand. GANNT charts are recommended (naturally), as well as a close partnership between ourselves and the client team to ensure we deliver campaigns and projects that get the brand noticed whilst staying true to its identity.