Earlier this year, we took the bold decision to redefine who we are as an agency and how we position ourselves, in what is already a competitive and congested market.
Codenamed internally as ‘Project Parlour’ and built from the outcomes of many discovery, ideation, profiling and creative sessions, the team collaborated across a busy six-month timeframe. But we’re finally ready, and excited, to unveil our new brand. As lead for the project, I’ve put together a short summary of what we’ve done, why we’ve done it and how it benefits our valued client base.
WHAT’S IT ALL ABOUT?
Whilst we have a proud history in traditional design, print and creative, our agency has gradually shifted towards a more digital approach over recent years, so we felt our brand should reflect this natural shift within the industry. We’ve invested significantly in our people, bringing expertise in digital, web and online marketing to the team. As a result, we now offer a more integrated approach, retaining our strengths in creativity and design, but encompassing a wider breadth of marketing channels.
WHAT’S THE THEORY BEHIND THE BRAND?
We needed a brand that would resonate with an informed and knowledgeable audience. Placing greater emphasis on tangible data and results-driven outcomes requires a more holistic and strategic approach, rather than granular tactics. This forms the basis of our new, refreshed offering.
Refining our tone of voice and messaging was essential to inspire the trust and technical expertise in our offering. We agreed upon a more user-centric, strategic methodology, adopting a more scientific approach to marketing with a particular focus on ROI and tangible results for our clients.
Visually we required an aesthetic which felt more digital-orientated, contemporary, yet timeless. We opted for a retro typeface and a vivid, digital-first colour palette. Remaining true to our roots however, we retained our dark and cream-coloured swatches, which acknowledges both our background in traditional print and the former Derbyshire-based milking parlour from which the business was initially conceived.
Our brand also required some complementary assets and branded elements. We therefore created a bank of hand-crafted geometric shapes and icons, which are used to add visual expression to our creative and symbolise our scientific approach to marketing.
The final characteristic of our brand is our core holistic offering. This represents the entire marketing and brand universe and is formed upon the foundations of three distinct pillars:
BRAND – this overarching pillar is the reputation and perception of a company, its products and its services. It encompasses both experience and campaign. This is the ‘thing’.
EXPERIENCE – this represents the audience or user’s emotive response when interacting with a brand. This is the ‘feeling’.
CAMPAIGN – this reflects how the brand engages with its audience or users and the tactics employed to do so. This is the ‘doing’.
IN SUMMARY
We continue to offer the same creative, open and honest approach which our successes over the last 20+ years have been built upon. But our renewed focus on holistic, results-driven strategies, strengthens our offering and helps us build even more powerful and meaningful brands.
In the meantime, we’d like to take this opportunity to thank all of our clients past and present for your support and we hope that our rebrand is well received by all.
Speak to our experts today and discover how we can build your brand and deliver high-performance strategies. Find out more ->
