The Brief


Walesby Forest is an International Outdoor Adventure Activity Centre set in over 250 acres of Sherwood Forest. The site has been welcoming visitors since 1938 and boasts over 30 activities, as well as a range of accommodation suited to a variety of visitor groups. The team at Walesby felt as though the brand was in need of a refresh because it did not reflect the history and vibrancy of the organisation – that’s where we came in.

The Solution


Since starting our partnership with the team at Walesby, we’ve produced an exciting range of collateral including a new website, venue signage and branded merchandise – alongside on-going PR and social media support.

The new brand identity echoes the heritage of this proud not-for-profit organisation and provides a fresh look-and-feel that remains true to Walesby’s roots as one of the most popular activity centres in the Midlands.

Previous Logo
Rebranded Logo
Walebsy Forest Brand Guidelines

Positioning the brand and its messaging, before a full-service rollout.

Our popular brand planning workshop teased out the direction we and the client wanted to take the brand. It was then our task to manage Walesby’s marketing on a monthly basis and guarantee a successful rollout over a series of weeks and months.

Walebsy Forest Advertising Mockup
Walebsy Forest Advertising Mockup

New brand. New website.

With the rebrand complete, Walesby needed a new website which would appeal to its target audiences and be reflective of the updated brand style. Following our proven discovery and execution process, we designed and built a website which will evolve alongside the new Walesby brand for many years to come - delivering a logical user journey and an enjoyable experience for customers.

Walesby Forest Website Designs

"Myself and a colleague recently attended a branding day with The Dairy Agency, part of a bigger programme of work to update our website and improve our social media. The branding day was in a word, great. One very satisfied customer."

Guy Laurie

Chief Executive Officer

Telling authentic Brand stories

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