The Brief

We were tasked with creating a new campaign for the NTU Employability Team to help students get ready for the world of work by taking them on a learning journey to overcome hurdles and become a more confident and well-rounded person.

The Solution

For less confident students, the route to a rewarding career is littered with lots of scary things. We created our own friendly student monster and a series of scarier monsters that represented all the barriers that are out there.

The first round of collateral brought into play our in-house skills of creative thinking, design, original illustration, artworking and copywriting – appearing at a student careers fair – with very positive feedback. We had 7’ cut out monsters, pull up banners, hand out postcards and other collateral produced for the fair – making for a truly monstrous campaign!

“It was a pleasure to work with The Dairy on our Employability Campaign. The brief was challenging and we were up against some very tight deadlines – but The Dairy really delivered and the team were reliable and fun to work with throughout every stage of the project.”


Kayleigh Hunt

Marketing Executive Go Back Go back

Always Open. Always Honest.

Say hello or pop in for a chat