We were tasked with creating a new campaign for the NTU Employability Team to help students get ready for the world of work by taking them on a learning journey to overcome hurdles and become a more confident and well-rounded person.
For less confident students, the route to a rewarding career is littered with lots of scary things. We created our own friendly student monster and a series of scarier monsters that represented all the barriers that are out there.
The first round of collateral brought into play our in-house skills of creative thinking, design, original illustration, artworking and copywriting – appearing at a student careers fair – with very positive feedback. We had 7’ cut out monsters, pull up banners, hand out postcards and other collateral produced for the fair – making for a truly monstrous campaign!
The feedback from the Employability Team following the first year of the campaign was brilliant and hugely rewarding – as we discovered that engagement from students had increased by a staggering 300%!
Kayleigh Hunt
Marketing Executive
