The Brief

We’ve proudly worked in partnership with Nottingham Rugby since 2006, providing the club with all of its marketing collateral and refreshing the overall look and feel on a season-by-season basis.

The Solution

The 2016/17 season saw us introduce a darker, moodier and grittier vibe to the club’s collateral. We continued to build upon this throughout the following two seasons with dynamic action shots, cut out imagery and the introduction of green and white stripes across all collateral, evoking links to the club’s kit.

A regular mention of the club’s hashtag #GREENNWHITES reinforced the message for fans on social media. The collateral received fantastic feedback from the club and its fans, with a strong working relationship formed to take us into future seasons.

What we did

Creative concept
Design and artwork

“The Dairy has been absolutely fantastic in developing Nottingham Rugby’s marketing and design strategy for the last 10 years. The team’s contributions to the club’s success have led to several successes off the pitch and I look forward to continuing our working relationship for years to come.”

Steve Smith

Chief Operating Officer
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