The Brief

Before we began working with Nottingham-based civil and electrical engineering firm McCann, the company had no internal or external marketing team to help with brand building and communications – that’s where we came in.

The Solution

As part of our initial ‘brand building’ exercise we began by drafting press releases and articles around the company’s project wins, new appointments, case studies and CSR work – as well as evidencing coverage in quarterly media coverage reports.

We also created and took on the management of McCann’s social media channels across Twitter and LinkedIn – drafting content, collating imagery and building up interaction with key pages and people. Our design work covered brand guidelines, printed adverts, brochures, promotional materials for leading industry event Traffex, as well as designs for various digital ads and media. We also created a new brand video for the company.

What we did

Marketing strategy
PR & copywriting
Social media
Design & artwork

“Before we began working with The Dairy, we had no real mechanism for being able to ‘shout’ about our successes. We are now in the capable hands of the whole team as they not only support us with PR and social media, but also marketing strategy and design. Great team, supportive and responsive, easy and enjoyable to work with.”

John McCann

Managing Director
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