The aim was to promote a ‘bigger and better’ bingo experience by developing an exciting, memorable campaign which would entice people to ‘flock’ to the bingo halls.
Our creative juices were in full flow as we built a campaign around the idea of the very in-fashion flamingo! Our studio worked up the campaign visuals and our copywriting team set to work on drafting social media content and campaign anchor copy, with lines such as “Go-go flamingo at Gala Bingo” and “Flapping flamingo wings!”
Finally, we hired a green screen studio and recorded several short videos to be used on social media to push the campaign. The finished campaign went across print, digital and video and was a wing-flapping success for a very happy client!
Our fancy flamingos made their way onto a number of Gala’s marketing channels via green screen videos, animation and static illustrations, with the campaign proving a marketing dream for our copywriters.
Laura Adams
Brand Manager
