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The Brief

Dragonfly Homes builds contemporary and elegant homes in attractive locations within the heart of Derbyshire. We were approached by the team to provide a full-service marketing offering in order to effectively communicate the brand to its target audiences. As a new builder within the marketplace, the team identified the need for an agency to increase brand awareness and drive sales.

The Solution

We first defined Dragonfly’s target audiences and how it needed to position itself within the marketplace. We then set to work creating a marketing plan which would outline its marketing activities going forward. Tactics identified included email marketing, on-site events, radio, PR and both organic social media and PPC. We were also commissioned to design and build a new Dragonfly Homes website to improve the site’s UX and UI while making it scalable for the addition of further new housing developments in the future.

Dragonfly Homes Brochure
Dragonfly Homes Posters

"“We have thoroughly enjoyed working with The Dairy to-date, seeing positive results both in terms of sales and brand awareness in a very short space of time. The team has brought a fresh perspective to our marketing activities, with a proactive and strategic approach to ensure that we continue to attract new customers and generate sales of our new-build homes.”"

Isaac Powell

Development Manager at Dragonfly Homes

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