Creswell Crags is a Nottinghamshire-based tourist attraction and museum, boasting a stunning limestone gorge, historic caves and Ice Age cave art, alongside a dedicated visitor centre, museum and an abundance of wildlife habitats. The Crags identified that its brand identity and strategy was out of date and was not instantly recognisable as a tourist attraction with its roots planted firmly in the Ice Age.
We came together as a team to think about the direction we could take with the brand and how to best link it to its historic setting. From representations of the magnesium limestone gorge, to grand Woolly Mammoths, we explored every option before presenting three creative concepts.
The Mammoth was the clear winner with the team thanks to its clear links to the Ice Age and ability to make families and visitors from all walks of life feel connected to 1,000s of years of history. Following a few refinements, we finalised all of the brand assets, including a comprehensive set of brand guidelines, before the Crags began to roll out its new brand across all of its marketing channels.
Engagement and Programmes Manager