The Brief


Creswell Crags is a Nottinghamshire-based tourist attraction and museum, boasting a stunning limestone gorge, historic caves and Ice Age cave art, alongside a dedicated visitor centre, museum and an abundance of wildlife habitats. The Crags identified that its brand identity and strategy was out of date and was not instantly recognisable as a tourist attraction with its roots planted firmly in the Ice Age.

The Solution


We came together as a team to think about the direction we could take with the brand and how to best link it to its historic setting. From representations of the magnesium limestone gorge, to grand Woolly Mammoths, we explored every option before presenting three creative concepts.

Be part of
a story
50,000 years in
the making.

The Mammoth was the clear winner with the team thanks to its clear links to the Ice Age and ability to make families and visitors from all walks of life feel connected to 1,000s of years of history. Following a few refinements, we finalised all of the brand assets, including a comprehensive set of brand guidelines, before the Crags began to roll out its new brand across all of its marketing channels.

"The Dairy worked really hard to understand us, and our audience. Tom and Chris spent a long time familiarising themselves with our site, our existing branding and audience research, and the hopes and objectives of our team. This didn’t just demand excellent creative and design skills, but also excellent relationship building and interpersonal skills, to build trust with team members who were uneasy about change. The Dairy was efficient, talented and friendly throughout, and we would definitely work with them again on future branding and marketing projects, and have no hesitation in recommending them."

Rebecca Morris-Buck

Engagement and Programmes Manager

Telling authentic Brand stories

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