The Brief

The Bierkeller Entertainment Complex was looking for a PR agency to promote the launch of its new Nottingham Bierkeller in March 2017 through successful PR and the coordination of a VIP launch night guest list.

The Solution

We set about drafting a series of press releases to promote each aspect of the new Nottingham Bierkeller Entertainment Complex – the Bierkeller, Around the World Bar and Shooters Sports Bar. This meant contacting all local press and building momentum behind the impending launch in order to generate as much ‘noise’ as possible.

Alongside PR, we were responsible for generating a guest list for the VIP launch night. The list included plenty of influential local business people, sports clubs, friends and family, local press and media and, a few celebrities! We had an allocation of 1,100 tickets for the VIP night, and we successfully handed out all of these tickets through a mix of personal invitations and competition giveaways.

What we did

PR & copywriting
VIP guest list curation
Event front of house

“We received excellent feedback from everyone involved in the launch night. It was a brilliant event – one of the best launches we have ever had!”

Isaac Mayne

Head of Marketing and Promotions
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