What can we learn from Lewis Capaldi about using social media

October 14, 2019 | By Claudia Wright
What can we learn from Lewis Capaldi about using social media

4 out of the top 10 visited websites in the world are social media websites. With this in mind, when building your brand reputation, it is now essential to have a presence across a myriad of social media channels. 

Social media can improve your brand’s online visibility two fold and there are many benefits to investing your time and effort in social media. These channels allow you to carve out a brand personality, give opportunity to showcase your products or services but ultimately, social media can also drive sales.

Often however, it can be difficult to come up with creative and different ideas to promote your brand. We thought we would give you a bit of a helping hand with content inspiration in the form of Lewis Capaldi…..bear with us and we’ll explain why! 

He took the nation by storm at the beginning of 2019 and now Lewis Capaldi has over 3.4 MILLION followers on his instagram alone – and counting! So what can we learn from him?


  • Engage with your audience


Social media isn’t just about sending out posts to your audience, it’s about being part of the online community. React, comment and engage with your followers. Celebrate their achievements, comment on their posts and your followers may even return the favour. Social media is built on two-way conversation so get involved and advertise your brand.


  • Join the conversation on current trends


For your messages to resonate better with your audience, be current. If there is a trend that is relatable to your business then get involved in the online discussion. Not only does this highlight that you are keeping an eye on current trends, it also allows for the opportunity for you to demonstrate your expertise within the field.


  • Be humorous


Messaging on social media doesn’t always have to be serious. Obviously there’s a time and a place but often on social media, followers aren’t looking for a hard sell. Often messaging can be far more memorable if it makes your followers laugh. Don’t be afraid to use a meme, gif or even an emoji – it still rings true that a picture can paint a thousand words so get creative and give it a try. 


  • Don’t be afraid of new partnerships


Partnering with new brands is a great way to showcase your brand to a new audience. Get out of your comfort zone and see what these new partnerships will bring. Not only will this give you the opportunity to piggyback off their brand awareness, it might also lead to other even bigger partnerships.


  • Provide variety


Variety is the spice of life and certainly a must when posting content on social media. To get the maximum engagement from your audience, you need to give them an assortment of messages to promote your brand. 

While it can sometimes be challenging to continually create new content, mix your content up with photos, images, polls and questions. Post good quality, valuable content that is interesting. People want to go on these platforms to be social, so give them shareable content. Followers are more likely to engage and share if they are interested.


  • Be human


Brands are far more relatable if they can see the person or team behind the brand. Social media is a great way to build relationships with your audience – it also gives you the opportunity to show the people that make up the team. 

Give your audience the chance to see behind the scenes, this all helps to add personality to your brand and resonate with your audience more. Being human on your social media can help you form a much-needed connection.


  • Be unique! 


Let your social media channels ooze your brand personality and create a social media strategy that clearly articulates your brand! Let your social media shout about how unique your brand is.

By channeling your inner Lewis Capaldi you will be well on your way to developing social media channels that are capable of driving more business.

In case you haven’t even seen his Instagram yet, here is a link to his profile to help generate inspiration: https://www.instagram.com/lewiscapaldi/

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