Hi, I’m Eka Abalaki, the latest intern here at The Dairy! I’m from Georgia, with a motivation to learn and create as much as possible.
Wait, which Georgia I hear you ask?…
Let me explain – there is a Georgia state in the US and a very tiny country called Georgia on the edge of Asia and Europe. I am from the tiny country called Georgia, with very beautiful landscapes and friendly, hospitable people. You should visit and check it out, you will not regret it!
So, very, very far from my home country, I’ve ended up in England in order to learn more and to enjoy my time here. I think my love of the arts and creativity led me to study my MSc in Branding and Advertising at Nottingham Trent University and eventually become an intern at The Dairy.
As I see it, English agencies know how to press the right buttons in order to create emotional attachment for their target audience. In this blog, I’ve decided to summarise two of my favourite Georgian and English Ad campaigns and highlight the differences between them.
First the UK ads:-
Aldi’s “Compare” ad campaign
Aldi’s “compare” ad campaigns have been running on TV for several years, and yet it has not lost its’ charm. Nevertheless, it caused some problems for other companies.
There are key points I want to highlight with Aldi’s approach:
Compare The Meerkat ad campaign
This advertising campaign was launched in 2009 and has attracted a lot of attention ever since. Because of its popularity, many follow-up ads have been made, and it seems they are not going to stop.
There are a few points I should mention as to why this campaign became so popular:
Georgian Ad campaigns:
Bank of Georgia Orange Santa Ad Campaign (see featured image above)
It first went out as a trial commercial in 2009 but became so popular, that now we have lots of orange Santa ads on TV for different seasons. In my opinion, there are several reasons why it became so popular.
I think those three reasons make the advertisements so much fun to watch and to get involved in.
Old Irish Guerilla campaign:
Old Irish beer entered the Georgian market very recently. In order to attract attention, they used a Guerilla marketing campaign. Very soon the ad went viral. I think It did very good job for the following reasons:
I hope this has been an interesting blog for you and offered an insight into the differences between UK and Georgian advertising, It is very difficult to draw a conclusive summary from only a few examples. I still think that Georgian agencies need to try to keep up with new trends in the market and make the most of these in order to be more successful. I would encourage you to have a look for more advertisements from the UK and Georgia and make your own decision based on further comparisons. As I always say, there’s no accounting for taste…