Post-lockdown bounce sees us seal partnerships with three new clients


We’ve been fortunate enough to see some positive momentum since the gradual easing of the UK’s lockdown, after our team successfully secured three new clients in recent weeks to further widen our portfolio.

Our client base already includes a number of reputable brands across the UK including civil and electrical engineering firm McCann, GVC Group, Camloc Motion Control, Woodhead Group and Walesby Forest.

Client engagement has remained constant for us throughout the toughest months of the lockdown, with the majority of brands continuing to invest in traditional and digital marketing services to maintain brand awareness and customer spend.

The gradual easing of lockdown measures has seen a steady increase in new enquiries with the team now celebrating the addition of three new clients – Bersahill Homes, FitPod 25 and The British Psychological Society.

Bersahill Homes is the latest new homes joint venture scheme for Nottinghamshire-based Woodhead Group and further strengthens the partnership formed between our team and Woodhead over the past 12 months. We already provide full-service marketing support for the Group’s Dragonfly Homes and Northwood Homes joint ventures – bringing contemporary new-build properties to Derbyshire.

The second new client to come on board is gym startup FitPod 25 – founded by Nathan Newton-Willington. FitPod 25 is in the process of securing its first premises in Nottingham as it looks to launch its pod-based gym facility in late 2020. We have been commissioned to work on branding initially, before providing ongoing full-service marketing support for the fledgling business.

The third and final new client comes in the form of The British Psychological Society (BPS) – based in Leicester and London. This organisation promotes psychology and psychologists, providing information and resources on a range of issues, including advising on the effects the Covid-19 pandemic is having on mental wellbeing. We’re partnering with the team at BPS on ad-hoc campaigns and promotional materials to widen the organisation’s reach.

News of these recent client wins has been warmly welcomed by our Managing Director Nigel Rowlson, who sees early shoots of recovery following the strict lockdown measures implemented from April to June.

“We adapted to lockdown very quickly and fortunately we were able to continue to work from home and service our existing client base incredibly well – maintaining our high standards and dedicated levels of service,”

“We like to practice what we preach at The Dairy – as should any good marketing agency – so marketing ourselves was vital to ensure that we didn’t lose our own momentum during the toughest of times. We’ve certainly seen a spike in enquiries since mid-June and our ability to remain operational and provide a full-service offering has reaped its rewards as we welcome these three exciting new clients on board,”

We’re already well versed in marketing for construction brands and we’re now looking forward to diversifying our knowledge base across fitness and psychology.

“Throughout our 18-years in business we’ve become known for having a proven track record with clients in the construction industry – so strengthening our partnership with the Woodhead Group by formalising our activity on the Bersahill joint venture brand is fantastic news!”

“FitPod is an exciting new business which will innovate and transform the gym market. We’re really excited to see how this one grows over time with the branding our first port of call as we work with the team to put the foundations in place, before properly going to market later in the year,”

“We’ve also been incredibly fortunate to add an exciting new partnership into the mix the team at BPS – leaders in their field and educating people of all ages about the benefits of psychology. We’ve already completed an innovative student-focused campaign for the team, with more projects to follow in due course,”

Nigel continues, “It’s been a brilliant few weeks for our team and we are certainly positive for the future. This upward curve is all thanks to our ability to adapt and ride out the lockdown, whilst continuing to be seen as a go-to traditional and digital full-service marketing agency for reputable brands in the UK and Europe.”

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