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Make 2024 the year to upskill your marketing team

January 23, 2024 | By The Dairy
Make 2024 the year to upskill your marketing team

With a new year comes new opportunities. If you’re a marketing manager or director, then you want to make your in-house team feel valued, so why not make 2024 the year that you invest in some dedicated training to upskill your marketing team?

Our bespoke workshops are the perfect place to start and with over twenty years of experience, we know all there is to know about building audience-centric strategies that deliver results. With a range of topics to choose from, and the ability to tailor our workshops to meet your specific goals and objectives, there’s never been a better time to book your place and make the most of our team’s expertise. Discover our range of marketing workshops:

Marketing strategy

Marketing Strategy

Every great brand has a considered and detailed marketing strategy behind it. A strategy ensures clarity and direction so without one, a brand will struggle to achieve its ambitions. We understand the importance of building and evolving a strategy over time to meet the needs of audiences and deliver on business objectives. By booking onto our marketing strategy workshop, you will have all of the tools you need to build an effective strategy that works in short, medium and long-term for your brand.

Book your place with us here.
Brand planning

Brand planning

Your brand provides potential customers with a critical first impression of your business, so you want to make sure you’re setting a positive tone. Our one day brand planning workshop draws on our team’s collective expertise – taking you through critical brand building blocks such as brand archetypes, messaging, audiences, competitors and values, to ensure that you have an effective brand that customers respect and want to come back to.

Find out more about our brand planning workshop, here.
Content marketing

Content Marketing

From blogs and website content to social and PR, we know what it takes to build a compelling content marketing strategy and craft content that can persuade an audience to take an action. Words hold a lot of power when brands need to find a way to communicate the right message, at the right time, to the right people. Through our content marketing workshop, we will support you with maximising your content streams and deliver a full post-workshop report containing a summary of how you can effectively manage your content moving forward.

Enquire about this workshop, here.
Digital discovery

Digital discovery

Keeping up with the pace of change within digital marketing can be a real challenge. From web best practice, to effective Google Ad campaigns and social media marketing, maximising the potential of digital can make or break a marketing strategy. Our half day digital discovery workshop supports brands with persona profiling – including the identification of pain points, goals and objectives, so that you can better understand the digital marketing tactics that will make an impact for your brand. We’ll then provide you with a report summarising your key consumer segment(s) and their personas, alongside recommendations for how you can take your digital marketing forward.

Book your digital discovery with us here.
Social media

Social media 

Many brands get it right on social, but many still get it horribly wrong. Organic and paid social allows you to communicate with customers directly, understand the performance of your content and optimise it with real-time analytics – supporting lead generation campaigns and giving you a true ROI forecast. Knowing where to start, or how to optimise pre-existing content is often the most challenging hurdle – and that’s why our social media workshop is so effective. Step-by-step, we’ll level up your expertise and curate a report on how you can effectively implement a new social strategy for your brand.

Book onto one of our social media workshops here.

If you would like more information about any of the above workshops, including availability and prices, or you’d like to find out how we can level up your team across other areas, then get in touch with us for more details.

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