History in the making as we partner with Nottingham Castle


Our team has made a little bit of history to kickstart 2021 after we were recently appointed as the new creative partner for historic local attraction, Nottingham Castle.

Nottingham Castle is currently in the final stages of a three year £30m transformation which will see the restoration of the Castle and its grounds as well as the addition of a new outdoor adventure playground. The world famous attraction will also be home to the new Robin Hood Adventures as well as the Rebellion Gallery, changing temporary exhibitions, Brewhouse Yard, on site eateries and gift shop. The Castle is expected to re-open its doors to visitors in Spring 2021.

As a full-service creative agency, we’re able to provide our clients with access to the full range of marketing services from branding and marketing strategy, to social media, web, video, PR and design. Despite the impacts of coronavirus, we continued to operate throughout 2020 and like many businesses, adapted to working remotely rather than from our West Bridgford office.

We continued to form new relationships in 2020 with notable client wins including Security Monitoring Centres Ltd, Bersahill, British Psychological Society and Kinder in Not e.V. – while maintaining our momentum as one of the leading creative agencies in Nottingham and the East Midlands.

Our team has a proven track record of working with brands in the tourism and heritage sector after partnering with the National Trust and Walesby Forest, and we’ve also established ourselves as a trusted partner for many Nottingham-based brands over the years including Nottingham Trent University, Boots, Robin Hood Network, Nottingham City Transport and the University of Nottingham. We also successfully coordinated the launch of Nottingham’s Bierkeller Entertainment Complex.

As part of this latest partnership, we’ll be supporting the Castle with the creation of materials – both to promote the attraction and to guide visitors around the world famous site upon arrival. This includes the creation of leaflets, maps, point of sale signage and other branded items to support the wider visitor experience.

With an in-house studio seasoned at taking on high-profile design projects, as well as a team of specialists in brand application and content creation, we were identified as the perfect partner to support the brand rollout long-term as Nottingham Castle’s Marketing & Communications Manager Alexandra Broughton goes on to explain.

“We’re delighted to be working with The Dairy. We’re always keen to work with local companies and they have been brilliant to work with so far; fully understanding our brand and being incredibly efficient. The visitor map that The Dairy is currently designing for us is great fun and we know that visitors to the Castle are going to thoroughly enjoy using it.”

For our Managing Director, Nigel Rowlson, being appointed to support with the marketing for such a famous attraction in our home city, is a real privilege.

“Growing up, Nottingham Castle was always a special place for me and for many of our team. A lot of us used to come here at weekends with family to learn about the history of Nottingham, this fabulous building, and its grounds,”

“For tourists visiting the city, Nottingham Castle is an iconic landmark. It’s a destination you see on many information leaflets because it’s synonymous with the history of Nottingham, the English Civil War and of course, the legend of Robin Hood,”

He continues, “It goes without saying that we’re delighted to have been chosen to create the marketing materials needed to promote the Castle and support the on site visitor experience. To work with such an iconic brand and tourist destination in our home city is an honour, and we’re excited to see things take shape over the coming months as the Castle prepares to open its doors to the public again very soon.”

To find out more about Nottingham Castle, visit nottinghamcastle.org.uk.

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