We’re busy celebrating the success of our 20-year old Digital Marketing Apprentice Claudia Wright this week, after she recently passed her Chartered Institute of Marketing (CIM) exams as part of her 18-month apprenticeship.
Claudia joined The Dairy in September 2017 as our Account Junior, learning on the job whilst completing her CIM digital marketing qualifications. Alongside this, Claudia has been supporting our broad client-base, getting actively involved in all aspects of marketing communications – from marketing strategy and planning to PR, social media and copywriting.
Claudia recently received her results from the CIM – with her pass indicating a major milestone as she nears the end of her 18-month apprenticeship. The news comes during National Apprenticeship Week – an annual government-led initiative celebrating the variety of apprenticeships available across the UK in a variety of industries.
Our Managing Director, Nigel Rowlson, is delighted with Claudia’s progress and is proud to see her receive her CIM qualification as she continues to be a valuable asset to the agency.
“My background is very much from the traditional advertising agencies – with a focus on marketing strategy and design – so digital marketing is still relatively new to me but, is very much embedded within Claudia’s generation,”
He continues, “Claudia’s positive outlook, common sense and maturity does her proud. She joined us straight from sixth form during one of our busiest and most successful years to-date – requiring her to settle in and get up to speed with agency life incredibly quickly,”
“Her natural enthusiasm and willingness to learn shone through and she is now implementing a range of marketing tactics for clients as well as supporting our account managers on a daily basis. We look forward to seeing her continue to grow and develop over the coming months as she forges her path in the marketing industry.”
Claudia is delighted at passing her CIM exams, which form a significant percentage of her overall apprenticeship grade and she is excited to see what the future holds as she continues her development with us.
“Over the last year and a half, I’ve learnt a lot from not only my colleagues but also clients and external partners,” says Claudia.
“I am now nearing the end of my apprenticeship – which has been both rewarding and challenging! I was part of a minority that chose not to go to university upon finishing sixth form – but I know I’ve made the right decision and my apprenticeship was definitely the best option for me,”
She continues, “There’s an assumption that apprenticeships are for people that are less academic – but this is definitely not the case. Learning while you work is tough but the experience you gain from it is vital in preparing you for the working world. I am incredibly grateful for the opportunities and support given to me by The Dairy and I look forward to what the future holds.”