Account Director Tom set to sleep outdoors for a night as part of nationwide CEO Sleepout

November 3, 2021 | By Claudia Wright
Account Director Tom set to sleep outdoors for a night as part of nationwide CEO Sleepout

The Dairy’s Account Director, Tom Walters, will be swapping home comforts for a night under the stars this November all in the name of charity. 

The CEO Sleepout was established in 2013 to raise awareness and generate donations to help tackle homelessness across the UK. Supporting over 250,000 people who are either homeless or living in temporary accommodation, the annual event funds over 100 charities – changing countless lives. 

The fundraiser operates in eight cities across the UK and Nottingham’s sleepout is being held at Notts County’s Meadow Lane stadium on Thursday 13th November. Organisers encourage local business professionals to leave their homes for a night, grab their sleeping bags and thermals and brace themselves for a night outdoors. The evening aims to replicate a night sleeping rough – exposing the participants to freezing temperatures and a reliance on what they’re wearing to keep them warm. 

Tom, who sits on the board of trustees for the Notts County Foundation, is a familiar face at the CEO Sleepout after taking part in 2017, 2018 and 2019

“Having completed the sleepout for a number of years, I really value the experience. The night puts into perspective the extreme difficulties homeless people must face and while it cannot recreate all of the dangers they must be exposed to, it does help you to appreciate some of the basic human needs such as a warm bed and being in a safe and secure setting,”

“We’ve all struggled over the past 18-months due to the pandemic, but I really can’t imagine what it must have been like for those who are without a home,” adds Tom. “These individuals rely on donations from businesses and the general public to designated charities, but with people watching their money more closely more than before the pandemic – some of those donations might well have dried up. The homeless people on our streets, and the charities supporting them, arguably need us more than ever before. I’d love to see more local professionals in Nottingham joining the cause and raising awareness because your support really could change someone’s life.”

To date, the CEO Sleepout has raised over £2.7m, tackling poverty all over the UK – with its biggest investment being in not-for-profit organisation ‘The Fork in the Road’. 

The restaurant was set up to raise money and tackle homelessness and poverty. The Fork in the Road teamed up with HMP Kirklevington Grange to train and employ inmates so that they had valuable experience once released from custody. Potentially destined for a life on the streets, the restaurant gives inmates the employability skills they need to be reintegrated back into society. 

If you would like to make a donation to support Tom’s efforts, please visit 


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