It’s safe to say that if your business doesn’t have a social media presence you might as well be living, with your products, under the sea. Or under a rock, if you prefer to stay on land.
In their January 2022 global review, Datareportal found that the average daily time spent using social media was two hours and 27 minutes, with the total number of social media users globally having grown by more than 10 percent over the past 12 months. These statistics are only set to rise in the future. Users are spending more time on social media per day than you would spend at your average evening exercise class. Imagine if your business could have just a slice of that usage time.
The scope of using social media to grow your brand is pretty impressive, but it can be a little daunting if you don’t know where to start. Whether you’re posting on social media already or you are yet to start, here are five tips to help you form an organic social media strategy that can elevate your brand in 2022.
What is organic social media marketing?
Put simply, organic social media refers to any social activity that isn’t using an advertising budget. It means that the content you post and the tools you use are free and not something that you have paid to access. For small to medium sized businesses, this presents a fantastic opportunity to expose a brand to a marketplace while keeping the costs down. So, what do you need to do to get up and running?
Research your target audience
When identifying your target audience, it’s important to consider the demographics that these people fit into. Some examples of demographic data include:
Segmenting your target audience using the above factors enables you to better understand the wants, needs, characteristics and buying behaviours of the people purchasing your products. Creating a range of personas for your digital channels means that you will be able to tailor your activities to the specific demographics you have identified, while helping you to define your tone of voice and brand personality.
Choose the right platform(s)
It sometimes feels like there’s new social media platforms being launched every few months and it can very quickly become overwhelming when you’re considering which platforms are right for your business.
Not every business needs to be on every platform. Once you have decided on your target audience (see previous step), begin to research which platforms they’re using. This will inform which platforms will best reach your customers and drive those all important sales. Making strategic marketing decisions early on will save a lot of time posting on a channel that your customers aren’t using.
Hop on the latest #trends
When something is ‘trending’, it refers to a significant number of users across geographic locations all simultaneously posting about the same thing. Trends are a great way to be reactive to news stories in the industry and link your content to these topics. While they may seem frivolous, tapping into certain relevant trends could massively increase exposure for your brand overnight.
Bring value to your audience
Whether you’re posting photos, videos or going on an Instagram live to your followers, it’s important to make sure that your content brings value to your audience. This could be teaching your audience something related to your industry, or sharing something motivational that will inspire them. Posting meaningful content will also encourage your followers to share or repost you, widening your reach even more.
Engage! Engage! Engage!
Social media is what is says on the tin. It’s social. In order for your account to grow, you need to be using your platforms as much as possible. This means engaging with your followers, replying to comments, following other accounts relevant to your industry and engaging with those new accounts and their posts. With platforms such as Instagram and Tik Tok, this also can help the algorithm to favour your content and push it to the top of people’s news feeds.
Want to know how we can help your brand?
At The Dairy, we deliver a comprehensive range of digital marketing services for brands – from social media management to content marketing. Our experts can support the growth of your digital footprint and deliver successful marketing campaigns that nurture an engaged community for your brand.
If this sounds of interest to you or your business, then why not set up an in-person meeting or video call with our team to discuss your needs further? Get in touch by emailing firstname.lastname@example.org or calling 0115 977 0221.