5 reasons to outsource your marketing


As the old saying goes, “if you want something done, do it yourself”, right? Well, not necessarily. 

Sometimes keeping things close to home feels like the easy option. But, despite your valiant efforts, sometimes asking the experts is better if you want to improve efficiency and achieve results. Choosing to outsource your marketing to a full-service agency, brings a fresh team of specialists into the picture ready to work with you to revitalise and re-strategise your marketing efforts. 

Why a full-service agency? Because having a staff of experts across disciplines and channels – a great full-service marketing agency offers your brand the most comprehensive and efficient solution. Even better, pick the right agency partner and they will feel like a natural extension of your internal team. Adding more collaborative and creative minds into the mix, rather than simply being another outside supplier. 

There are many benefits to outsourcing your marketing to a full-service agency, but we’ve pulled our top 5 to give you some food for thought.

  • Time

One of the biggest restraints is feeling like there’s simply not enough hours in the day to complete everything on your to-do list.

Most full-service agencies are able to work with their clients through a retainer. Put simply, a retainer is where you pay for a certain amount of agency time per month – whether that’s broken down by a set number of hours or days. The advantage of this is that you will be able to utilise all of the agency’s in-house services in order to effectively work through a thorough, multi-channel marketing strategy for your brand.

 

  • Resources

Creative agencies worth their salt have access to a range of specialist technologies, equipment and tools that allow them to simplify processes and improve productivity. Therefore, if you decide to outsource your marketing, you will be able to enjoy the benefits of all of those capabilities that may not otherwise be accessible to you. These tools can help with:

  • Social media automation
  • Media coverage collation
  • Workload management
  • File storage

 

  • Manpower

It’s important to remember that full-service agencies are made up of marketing experts covering specialisms across multiple areas including design, branding, copywriting, digital marketing and strategy. Through a close partnership that’s based on excellent two-way communication, you can maximise the benefits of this dedicated marketing team to boost your brand, improve its marketing communications and generate new enquiries and sales for your product or service.

 

  • Fresh ideas

As an external partner working in a highly creative industry, you should be able to rely on your agency to provide your business with engaging, fresh ideas to transform and revolutionise your marketing strategy. Maximise their potential and give them the autonomy to suggest innovative solutions to your marketing problems – it really will pay dividends long-term for your brand. 

Despite feeling like the easier option, tackling all of your marketing in-house could result in your strategy becoming stagnant. A full-service agency not only brings expertise but also adds a fresh outside perspective – making them an invaluable investment for your brand once you’ve been through the onboarding process. 

 

  • Budget

Finally, it’s important to understand that choosing to outsource your marketing to an agency doesn’t mean you have to have millions of pounds to spend every year. Don’t be put off by the hedonistic reputation of agencies in the 80s where you paid for their nights out, office parties and trips abroad. The sign of a good and reliable full-service agency is one that’s able to provide a high standard of work without the expensive price tag often associated with firms in London.

If you’re looking for honest and reliable support with your marketing strategy, then call us on 0115 977 0221 or email us at hello@thedairyagency.co.uk to set up a video meeting with our team.

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