CGI, which stands for Computer Generated Imagery, is a contemporary trend in the marketing industry. It sees technology harnessed to create or alter images in order to generate visually appealing photography or videography campaigns. This relatively new marketing technique allows marketers to expand their innovation capabilities and create unique brand stories which deliver a clear message to their consumers.
So, why is this marketing technique growing so quickly?
Unleashing creativity and innovative storytelling possibilities
CGI opens the door for brands to bring to life innovative and sometimes crazy ideas that can play a crucial role in exciting marketing campaigns – keeping visual styles fresh and relevant, while resonating with consumers. The possibilities are endless when it comes to Computer Generated Imagery. The wilder the idea, the higher the engagement rates will be – but as with any marketing tactic, it remains important for brands to keep their single minded proposition and audience in mind.
Attention grabbing and memorable
In the digital-first age we now live in, we are exposed to so many different forms of media – consuming hundreds, if not thousands, of advertisements on an annual basis. For brands, this means that remaining relevant and creating exciting content that stands out from the competition is imperative in order to retain both brand equity and loyalty. This is where CGI advertising can really come into its own.
Exciting, memorable campaigns have a greater opportunity for trending on social – leading to a higher level of organic brand awareness and market share.
Creating a connection with consumers
The creative potential of CGIs can enable brands to create strong emotional connections with consumers through thought provoking, immersive experiences that hold attention and persuade people to purchase products or services. The limits with CGI advertising are wide ranging and greater than traditional photography or video – so the world is a brand’s oyster when it comes to provoking the right emotional response and generating positive word of mouth marketing.
Flexibility and Adaptability
CGIs unlock the ability to adapt to ever evolving trends quickly and efficiently – keeping content fresh and relevant in order to meet the needs and preferences of consumers. Visuals can be adapted to suit ad hoc marketing campaigns with ease – with brands possessing greater power when it comes to capitalising on market trends and maximising sales across competitive sectors.
Which brands are successfully adopting CGI advertising?
Maybelline’s Eyelashes campaign
Maybelline took to social media with its CGI marketing campaign for their latest product launch in London. This unique campaign showed underground trains and double decker buses fitted with eyelashes – with giant mascara wands coating them with the product while on their travels. Social channels went into a frenzy for this campaign, with over 2 million likes on instagram alone.
Jacquemus’s La Bambino bags
Designer brand, Jacquemus, sent its ‘La Bambino’ bags flying down the streets of Paris for one of its most recent campaigns. The visuals portrayed the famous mini bags as novelty cars driving along the city’s roads with social engagement again highly impressive, with the video gaining 40 million views across the brand’s channels.
E.L.F Cosmetics
E.L.F decided it was time to turn Mount Rushmore into a beauty spot for its most talked about CGI campaign. In the video, an E.L.F branded helicopter placed a blemish sticker onto a US president to promote its new pimple spot line, turning the impossible into a reality. With an impressive 14.8 million views on Tiktok, it is clear that this emerging marketing technique is a hit with cosmetic consumers.
If your brand is in need of fresh user-centric ideas for its next marketing campaign, then speak to our experts for tailored advice. Get in touch with us today to book a one-to-one chat.
