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Notts County

Football Club

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Client from: 2017 to present



  • Design and artwork

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Notts County Football Club is the world’s oldest football league club and plays its football in League Two of the English Football League. Our Tom is a hardcore Notts County fan and spotted an opportunity to work with the club when they were looking for a creative agency to work with them on a project to transform the club’s Family Stand at Meadow Lane. Our proposal for the project was to create hand crafted illustrations in a ‘Roy of the Rovers’ style, to highlight key moments from the club’s history. The aim of the illustrations was to educate and engage the club’s young fan base. We successfully created over 30 illustrations to be applied using a mixture of heat pressed vinyl and foamex – and these are now in place, bringing the concourse and pedestrian areas to life.


Visit our case study below for imagery and more details about the project.

  • It's been a great experience working with Tom and the team at The Dairy on our new look Family Stand. When I appealed for design agencies to come and pitch to us, The Dairy came out on top. They've been incredible to work with and we are extremely proud of the end result
    Sarah Gooding, Marketing & Fan Engagement Executive at Notts County Football Club

Family Stand Transformation