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Nottingham City Transport

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Client from: 2002 to present

  • Marketing strategy and planning

  • Design and print

  • PR – local, consumer and trade

  • Crisis management support

  • Award-writing

  • Video production

We have worked with Nottingham’s principal bus operator for all 12 years of our existence.

Our initial job was to give the company a corporate identity makeover to ensure it was seen as moving away from the old ‘corporation buses’ look. We then became involved in developing two sub-brands (GO2 and Nottingham Network), a variety of campaigns (Squids, Easy peasy…) creating all print and design materials – from 48-sheet posters to timetables.

For the past 4 years we have also supported them in a PR capacity – drafting press releases aimed at local and trade media, providing advice and guidance on crisis management, and writing winning award entries.Most recently we have produced a video involving a very floppy-eared dog!

  • Quite simply, working with The Dairy team makes my day-to-day role easier. They have the highest level of marketing knowledge and expertise, they know and understand our business, they have unique and creative ideas and we trust their opinion and advice completely. The Dairy played a big part in helping us win the UK Bus Operator of the Year Award in 2012 and 2014 - with Fi even drafting the the entry that won the ‘Bus Driver of the Year’ award for our driver Les Roome. Working with The Dairy is straightforward and enjoyable - what more can you ask for in a marketing partner?
    Anthony Carver-Smith, Marketing Manager, Nottingham City Transport

Case Studies

NCT Video Case Study