Red Rhino

Red Rhino design, build and supply state-of-the-art, durable crushers and screeners to businesses and distributors across the globe. The business approached us in need of a refreshed identity equal to the quality and manufacturing excellence of their powerful machines. The brand also needed a long-term marketing strategy to support its sales function covering ongoing content marketing, community management and creative for printed collateral.

With a distinctive brand name already embedded within the industry, the creative approach for the brand identity was clear from the offset. The incumbent identity was a cartoon rhino which felt outdated. We presented three unique design styles with the preferred interpretation a contemporary, mascot-style logo accompanied with a bold, striking typeface.

The next phase our our partnership required cohesive strategies for communicating the new identity, building the brand and supporting sales. Our work has encompassed content marketing across social channels, blogs and emailers, community management, PR and media liaison. We have also supported with exhibition signage and a range of printed collateral to position Red Rhino as a market leading manufacturer of crushers and screeners.