Notts County FC

Established in 1862, Notts County Football Club is the world’s oldest professional football club. Our partnership with the magpies goes back some years and has seen us craft targeted season ticket campaigns and produce beautiful illustrations to adorn the walls of the club’s stadium.

For the illustration project, the concourse was divided into four coloured educational zones with each zone containing bespoke, hand crafted illustrations to depict key people and moments from the club’s history. Outside, we created a ‘Welcome to Meadow Lane’ design, an interactive height measuring wall, and a ‘Welcome to the Family Stand’ design with Mr and Mrs Magpie.

We then partnered with the club for their famous National League promotion season, producing creative and a video for a season ticket campaign designed to increase memberships for the forthcoming season. The creative involved key people from the club brought to life through illustration and functional design, while the video played on the nostalgia of the National League campaign to create excitement across the fanbase. The final campaign was a huge success, generating over 5,600 ticket sales, almost doubling sales from the previous season.