Northwood Homes

Northwood Homes builds contemporary and elegant homes in the heart of Derbyshire. We were commissioned to provide a fully integrated service, build the brand and drive sales through a strategic marketing approach. As a new brand within the marketplace, the challenge was to establish an entirely new suite of online and offline marketing tools and generate brand awareness in what is a competitive and well established industry.

We first established audience profiles, brand values and key messaging to inform the direction of our brand strategy and creative approach. It was identified that Northwood should be positioned as a contemporary, high-end brand which audiences would aspire towards.

The next phase of the partnership involved building the brand and strengthening the company’s offline resources. This involved the creation of a holistic digital marketing strategy, alongside a targeted PR and communications plan that would effectively cement the brand’s reputation and position it as a credible alternative to established competitors in the market.

We then developed a new website to further establish the brand and support lead generation and sales conversion. Following a detailed discovery, we established objectives, created content and designed and built a high performance, sales-focused interface. The platform encompassed all of Northwood’s developments and house types, as well as a clean and navigable front-end interface and an intuitive content management system; future-proofed for the housebuilder’s long-term growth.