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Hi, I’m Annie (also go by the name Anete) and I have just started my 9-week placement at The Dairy Creative Agency as part of my second year at Nottingham Trent University.

To provide a little background about myself – I am from Latvia (yes, that is a real place), a beautiful country with a population of less than 2 million people. Ever since I was little, I knew I wanted to go beyond the borders and get a sense of what I would be capable of doing somewhere else. Fast forward all these years, I have found myself in Nottingham, doing a degree in a field that I never thought I would – Fashion Marketing & Branding.

As part of my degree, we are required to constantly do research in order to understand the market environment and provide justified recommendations for the brands we are focusing on. A mega trend that has caught my eye is sustainability, over-consumption and fast fashion. It shocked me to find out that ‘’the average consumer in the UK throws away their own body weight in rubbish every seven weeks’’. This statistic is something so eye-opening that I started to question the part I played in it, which has led me to commit to consuming less, especially when it comes to fashion items as figures show that ‘’350,000 tonnes of used but still wearable clothing goes to landfill in the UK every year’’. I also wanted to reduce my plastic consumption so have made a conscious effort to limit the things I buy that are unnecessarily packaged. It sounds a lot harder than it is, but to make it easier, here are some ways to try to live consciously:

Buy a reusable cup and water bottle – both will save money in the long run.
Tip: a lot of coffee shops now offer a discount when you bring a cup with you. Isn’t that great?

Reduce plastic consumption by buying veggies and fruits loose. They are perfectly fine that way and taste just as delicious.
Tip: bring your own bag to stop yourself collecting all those plastic bags you end up throwing away anyways.

Consider every fashion item before purchasing. Think if what you are about to buy is something you love and can see yourself wearing for a long period of time.
Tip: consider charity stores, they offer so many budget-friendly and unique pieces.

These are just some of the key adjustments that I have made to live a more conscious, environmentally friendly lifestyle. It all may seem very overwhelming, and I do realise that changing habits are very hard, but taking small steps into the right direction can help in the long run. After all, the things we do now will have an effect on our future, therefore, I encourage everyone to make small improvements into their daily lives.

While I leave a little food-for-thought, I will continue to enjoy my time in an award-winning agency, secretly admiring the team for all being the hard-working, passionate and friendly professionals that I am lucky enough to be sharing an office with for the next few weeks.
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