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Nottingham City Transport

Video Case Study

Nottingham City Transport (NCT) is the city’s award-winning principal bus operator, with 330 buses providing a comprehensive network of services across the city, 7 days a week.


As part of our 15-year relationship with Nottingham City Transport we have produced a variety of animal-themed videos – from tentacle-swinging squids to oversize-eared dogs. Our canine based video for NCT was produced as as part of their ongoing work to improve public transport for people who are blind or partially-sighted.

NCT has been working in partnership with Guide Dogs for many years, and this successful relationship resulted in NCT winning its ‘Breaking Down Barriers Award’ for 2014.

We know they say never work with animals or children, but we can tell you that that’s barking mad – our dogs were woofing superstars.

Starring guide dog Hudson and bassett Max, the video was not only a great pleasure to work on, but it also supports a great cause; to make travelling by bus easier for people who are blind or partially-sighted.

With many years of video production experience, we have been able to create a vast portfolio of videos for our clients (not all are animal related, we promise) – ranging from gas springs in action to interviews for national reports and colourful animations.

Click the play button to the right to see the video.

  • “Quite simply, working with The Dairy team makes my day-to-day role easier. They have the highest level of marketing knowledge and expertise, they know and understand our business, they have unique and creative ideas and we trust their opinion and advice completely. The Dairy played a big part in helping us win the UK Bus Operator of the Year Award in 2012 and 2014 - with Fi even drafting the the entry that won the ‘Bus Driver of the Year’ award for our driver Les Roome. Working with The Dairy is straightforward and enjoyable - what more can you ask for in a marketing partner?"
    Anthony Carver-Smith, Marketing Manager at NCT